Restaurant Branding ProjectEl Coquí is a restaurant brand that is inspired by the rich culture of Puerto Rico, using play and inviting design. The design is centered around the coqui frog, the recognizable and beloved symbol of the island. Visuals like billboard, packaging, and poster are unified using a warm colors, friendly typography, and the mascot. The branding emphasizes authenticity and fun, inviting customers to ‘savor the flavor of Puerto Rico.” Each design element, from the packaging to the advertisements, reinforces the restaurant’s personality: welcoming, flavorful, and proudly Puerto Rican.
